Maybe you’ve seen them as you walk out of Best Buy or while thumbing through a magazine and thought, “why would they put a bar code here?” Well, that’s no simple bar code, it’s a QR code, short for Quick Response, and using them is likely to change the way we find promotions.
QR codes are turning smart phones into a modern day decoder ring. Simply take a photo of the code you see while flipping through GQ with your phone camera and plug it into the right application and the code will take you to a mystery website, show you a photo or give you an exclusive offer.
Anyone with the free Kaywa application can scan a QR code and follow the code to the host site. Or if your business or organization wants to lead people to a new promotional page on your website, you can create your own QR code at Kaywa.com. Print or attach the code in your next newsletter and watch your audience’s curiosity peak.
Sure, right now it’s not likely that everyone that sees the QR code will scan it. What will happen is that they will see your brand as innovative and cutting edge. Finding a promotion page by way of a secret code brings out everyone’s inner James Bond.
